The fag campaign is a total success, just not at selling beer.
Case & Bucks near Anheuser-Busch’s HQ in St. Louis has seen a 30% drop in Bud Light bottle sales and a 50% drop in Bud Light on tap.
Braintree Brewhouse in Massachusetts, a huge sports bar near liberal Boston, normally sells 25 Bud Light bottles to each bottle of rivals Miller Lite and Coors Light, but this week there has been an 80% drop in Bud Light drinkers. Owner Alex Kesaris went an extra step and found out that the 20% who did order Bud Light hadn’t heard the news, but said “they didn’t order it again“ after other customers told them about Dylan Mulvaney.
A bar in Texas with a dart league sponsored by Bud Light normally sells three kegs of Bud Light during the weekly event, or 495 12-ounce bottles. The bar only sold FOUR 12-ounce bottles this week, a decline of 99%.
A pub in the LGBT-friendly neighborhood of Hell’s Kitchen in uber-liberal New York City reported a 58% drop in Bud Light draft sales and a 70% drop in bottle sales.