@mntmn but being more specific, I was thinking on they recent collaboration with a company that did a RISC-V motherboard for them. That motherboard could be done by you and being an Open Hardware motherboard you could use their reach to affect more users and also push them to become an Open Hardware-first company.
In any case, it's not your role to do that if you don't want to. But it could be an interesting combination of concepts.