@TheMadPirate Notice we cut and run from Iraq and Afghanistan due to lack of enthusiasm. Also note that those last wars were fought to minimize US deaths. If a thousand had been lost in a day we'd have been out within a week.
Judge Dread (judgedread@poa.st)'s status on Tuesday, 18-Feb-2025 04:01:12 JST
Judge DreadBefore the 1990s cultural shifts were less controlled because you had thousands of independent publishers, record labels, and even movie production companies. There was a whole southern drive in movie circuit entirely separate from Hollywood, not to mention black cinema and real independent art films.
One thing that’s certain about Disney, even though this Captain America may not have been widely loved as other MCU movies, the studio knew they had a tentpole and spent on it. They didn’t underspend like some other studios might when they see a B- CinemaScore coming. iSpot shows that Disney spent around $22M in linear spot ads that pulled in 926M household TV impressions.
The Brave New World campaign centered around the MCU journey of Anthony Mackie’s Sam Wilson, while highlighting military appreciation, Harrison Ford’s appearance, and of course, Red Hulk.
The top networks by impressions were ESPN, ABC, CBS, Fox and NBC with Brave New World ads running during NFL, College football, ESPN SportsCenter, the Super Bowl Pregame and Dick Clark’s New Year’s Rockin Eve.
Brave New World cross-promotions included Tide ($8 million), which developed a unique spot centered around the idea that superhero action may cause messes, so civilians in the MCU may experience “collateral stains.” Tide hosted a “Collateral Stains Screening” in NYC where attendees were among the first to see the film. The catch? The audience watched the movie all while experiencing stains as if they were on the periphery of the action. After the 4D experience, guests went home with Tide products to clean their clothes.
Microsoft Copilot ($693K) had a custom spot with star Danny Ramirez where his character, Falcon, utilizes the MS device to level up his wing designs.
Other cross-promotions were McDonald’s ($1.3 million), American Family Insurance ($127K) and Barbasol ($9K). Per Tubular Labs, Marvel-published YouTube videos for Captain America: Brave New World have garnered 115 million views since last year.
Peloton was another promo partner for the film, the exercise cycle brand encouraging its members and fans to “Train Like a Superhero.” Themed rides and classes programmed around the film release capped off with a live ride at Peloton’s NYC studio with Mackie. A GMC custom clip spot showcased the Hummer EV featured in the film. Top Golf also hosted a Block Party experience at all venues Feb. 1 – April 13 including a national in-venue sweepstakes, limited menu items and an enhanced golf experience.
There were myriad stunts for social, i.e. a drone show at Paris Disneyland. There was also Mackie jumping out of an Air Force HC-130J Combat King II with other 58th Pararescuemen. Let’s not forget the derigueur appearances for Brave New World cast and director Julius Onah at San Diego Comic-Con, D23 Anaheim, and D23 Brazil.
@DW2 It's obvious there is massive corruption and parasite load in Hollywood.
When George Lucas was paying for the prequels with his own money he produced three effects heavy films with thousands of props, dozens of sets and hundreds of costumes for $100 million per.
By 2012 that was considered low budget, and the early 21st century had low inflation. In fact lower cost computers should have made the CG cheaper.
@notabnormal The problem isn't the modern setting, with digital effects you can make period films more cheaply than ever if that was the only issue.
The problem is the massive tidal wave of 'content', particularly free streaming on Youtube and Twitch, diluting the audience. Never mind the hundreds of cable channels, multiple pay streaming services and the 900 pound gorilla that has been outgrossing movies for decades - video games.
Judge Dread (judgedread@poa.st)'s status on Sunday, 16-Feb-2025 09:00:59 JST
Judge DreadOne of the factors that killed downer and fag infested seventies cinema was the rising bar for success. Once The Godfather, Jaws and Star Wars proved that you could gross $100 million+ the studios were no longer content with under $30 million. The corporate overlords demanded boffo boxoffice - or else.
@KarlDahl You are the first, Cruising, one of the most notorious bombs of all time, it ended Friedkin's career after he dominated the seventies with French Connection 1 and 2 and The Exorcist. He could have survived Sorcerer, but Cruising ended him and seriously damaged Al Pacino.