I'm sure the "hate marketing" it's gotten since 2017 or so has kept it going hard. Boomers would hear about the website CNN was bad and they'd sign up.
All but confirmed now that Tucker did get fucked by a non-compete, boomercon media's reporting on it with the motive being of course that the NeverTrump faction of the GOP (a nice way of saying what we all know) is in control of Fox.
That is 100% what is happening to fox right now. Even the watered down conservatives are not thrilled at their favorite TV guy being taken off the air to be replaced with some nobody.
The last tweet quoted said it best, the only reason they held on was literally because of Tucker; who had different political views to the Murdoch crew, NeverTrumpers, and God's Chosen.
@PhenomX6@Terry Good. It pissed me off that those George Dubya neocons were getting a free ride on the Trump Train. Now that they've voluntarily disembarked, they can go die in the political wilderness like they deserved to in 2008.
Also interesting is they chose a boring ass whogivesashit nevertrumper to replace Tucker at the timeslot.
It's almost as if they wanted to send a specific message; you will watch our controlled opposition neocon boomer and you will be happy. Of course they'd rather turn off the TV than watch Fox at this point.