People complain, but no one is going to take collective action. That requires advertising and that’s expensive. The Bud Light/Target/Dodgers thing is really interesting in this regards, even though long term, Target and AB InBev will probable be fine.
AB InBev will be fine, but I don’t think the point is necessarily to make them go bankrupt, so much as teach them the lesson that pandering to woke nonsense is unprofitable.
And really, they should learn that pandering in general is a poor use of investor funds. They’re a beer company. Who needs to believe their beer company has the most ethical political/social beliefs unrelated to, y’know, making and selling shitty beer?
If the public can teach big companies that pandering, especially woke pandering (but to be fair, any pandering is bad), risks them getting Bud Light’d, then that’s mission accomplished.