@supernovae @rodhilton @tchambers we spent a LOT of time thinking about that when it happened, because we were working on advertising privacy at Google at the time, ie. it was our personal responsibility to not let it happen and we felt like we'd failed
(we eventually decided we'd done our best and there was a reason it was primarily Facebook being used for these abuses, but anyway we're mentioning this so you understand where we're coming from)