@be
> Both aim for gathering data in such a minimally intrusive way that they do not ask for opting in
I recently read a discussion document on reforming W3C. One of the more intriguing discussion points was that some tech standards ought to involuntary, ie standard bodies ought to be giving formal advice to governments on tech regulation. Maybe analytics is one area that needs this? So the public and policy-makers aren't in a position of trusting this or that company.