Public
- Public
- Network
- Groups
- Popular
- People

Conversation

Notices

Chris Trottier (atomicpoet@mastodon.social)'s status on Wednesday, 03-May-2023 20:09:52 JST Chris Trottier

Reddit just hired the guy who brought ads to your Facebook and Instagram feeds!
Former Meta exec Jim Squires will be tasked with getting engineers to make more ad products for Reddit.
You wanna know why every Big Social service ends up becoming more and more alike?
Because one Big Social firm hires executives from another to do what they did at their previous company.
https://www.adweek.com/media/reddit-brings-on-former-meta-exec-as-it-continues-to-woo-marketers
In conversation Wednesday, 03-May-2023 20:09:52 JST from mastodon.social permalink
Attachments
1. Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report. With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketer needs and working with the engineers to create new ad products, and the business marketing team, which handles outbound efforts, previously two separate departments. Squires, who worked at Meta for 13 years and helped bring advertising to Facebook’s newsfeed and Instagram, will be charged with expanding Reddit’s work with small businesses and with growing Reddit’s international footprint.
  https://files.mastodon.social/media_attachments/files/110/267/064/760/944/596/original/8d221a6d7335cf50.jpeg
2. Reddit Hires Former Meta Exec as It Continues to Woo Marketers
  
  from catherineperlo1
  
  Still a place some brands fear, Reddit is drawing new agency adherents.
- niuulianov likes this.

Public

Conversation

Notices

Feeds