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Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report. With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketer needs and working with the engineers to create new ad products, and the business marketing team, which handles outbound efforts, previously two separate departments. Squires, who worked at Meta for 13 years and helped bring advertising to Facebook’s newsfeed and Instagram, will be charged with expanding Reddit’s work with small businesses and with growing Reddit’s international footprint.