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It's also why you'll see these grifter types defend people they shouldn't be.
The grifter types are who the dissident right and associated groups would brand as "optics cucks", in the sense that literally everything they did was "how will I be seen by a media machine that will lie about me even if I grovel and cry on TV". So you'll see hilarious moments like Matt Walsh saying the Nazis pushed transgenderism even though the Nazis were burning books in a Jewish run institute for it.
https://twitter.com/____worldtour/status/1672042736965529601
They literally only give a shit about their individual careers as podcast hosts and radio show hosts, that's it.