@DailyStormerDigest Disney has run Star Wars into the ground. In addition to the two billion in boxoffice they left on the table with episodes eight and nine there's the lost revenue from toys. Never mind the unimaginable goldmine that a proper Star Wars Land in the parks would have been - just do fucking TATTOOINE, not some sequel trilogy garbage on a planet that isn't even in the sequels!
Then there's the big kahuna, Galactic Starcruiser. There are rumors that they lost $600 million on that fiasco which was bleeding cash so hard they shut it down after less than two years, writing it off as a total loss.