I'm not *happy* about Guix being pronounced "geeks," but my strident position that you should pronounce GIF the way the creator says[1] leaves me no choice.
[1]: Steve Wilhite, who created the format, said it's pronounced "jif"[2], and you do not know better than he does.
[2]: https://www.pcmag.com/news/gif-creator-sets-record-straight-its-pronounced-jif
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