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These companies don't need to advertise:
* Apple isn't trying to push out a new product today.
* IBM makes their money off big enterprise deals, they don't need to advertise, they just bribe or threaten the right person to get the deal.
* Disney is basically a CIA front at this point, no real company can possibly lose that much money and not change course.
* Comcast doesn't advertise, they monopolize, NBC is a pet project.
* Lions what?
* Warner/Discovery, so the owners of CNN? So another hole that the CIA throws tax money in.
These are all, to some extent or another, deep state fronts. They don't care about advertising because they know that one way or another, they're getting paid anyway. What they're stopping is DONATIONS.
And Twitter should not be trying to live on their patronage, the real game is public opinion. Musk puts pressure on the deep state, the deep state reacts by cutting off their donations. Big deal.
The way he should play that is to then come back and put a LOT of pressure on them, and then at some moment offer to back it down a notch if they'll throw him a bone.
It's how the Vandals sacked Rome, a little at a time. And whatever one might think of Musk, fuck the deep state. They undermined the most beautiful freedom-centric representative republic in history and turned it into just another shitty oligarchy.