The bundling video streaming services are rapidly becoming indistinguishable from the cable services' behaviors that inspired so-called "cord cutters" cancelling cable TV services in preference for Internet-only services.
Prices keep going up as they include more and more "niche" channels with small viewerships, that nobody would pay for if they weren't forced to as the price of receiving the channels that they actually want to see. This often includes forcing sports channels on people who loathe sports channels.