Conversation

#News from @jonkeegan: If you’re a Kroger rewards shopper, the chain is collecting info about you—and not just what you buy.

It’s building a profile that may include your race, financial status, and even inferred interests. It then sells insights to major brands like General Mills, CocaCola, and Kraft Heinz.

Read more about the “alternative profit” business that Kroger expects to generate more than $1 billion annually:
https://themarkup.org/privacy/2023/02/16/forget-milk-and-eggs-supermarkets-are-having-a-fire-sale-on-data-about-you