Koakuma Ageha (小悪魔ageha, lit. "Little-devil (or demon) Swallowtail [butterfly]") is a gyaru fashion and lifestyle magazine published monthly in Japan. Targeted at females in their late teens and 20s, Koakuma Ageha caters to the styles of Agejo (a combination of ageha and ojousama, which means "young miss") and hime-gyaru (lit. "princess-gyaru"). It also incorporates different styles into the agejo style
Koakuma Ageha is noted for its significantly large circulation and its unique trait of relating to the hostess club (Japanese-style cabaret) culture, as it mainly targets women who work at hostess clubs as hostesses, and most of its models are hostesses who actually work at hostess clubs.Sociologist Shinji Miyadai has described this magazine as a "textbook for hostesses". Some describe this magazine as the "bible for hostesses".Koakuma Ageha ceased publication in April 2014 following the bankruptcy of its parent company, Inforest Publishing. It restarted in April 2015, on another publishing company Neko Publishing...
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