Conversation

90% of my #UX coaching is about clearly conceptualizing users and their goals and tasks, as opposed to design skills, patterns, visuals, interfaces, interactions.

You need to deeply understand what people want or need to do and why. Everything else stems from that. For some reason it's the thing I find most entry/mid/senior designers think about *least* when it should be the opposite. #uxdesign #userresearch #design