"The biggest reason personal blogs need to make a comeback is a simple one: we should all be in control of our own platforms.
If what is happening on Twitter hasn’t demonstrated it, our relationship with these social media platforms is tenuous at best. The thing we are using to build our popularity today could very well be destroyed and disappear from the internet tomorrow, and then what?
What happens to all the content you have created?"
https://www.theverge.com/23513418/bring-back-personal-blogging