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Many people fail to understand the importance of creating business models that move away from #surveillance capitalism.

Targeted advertising is not the individual issue of a single person being annoyed by ads as they browse, but rather an unethical business practice where users' right to #privacy is not respected, with their #data being collected and sold for the profit of big corporations.

This #DataPrivacyDay remember that protecting your data does not mean there is anything wrong that you need to hide. Privacy is a human right.