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1. Ars Technica (arstechnica@mastodon.social)'s status on Tuesday, 12-Dec-2023 23:07:55 JST Ars Technica

   Ford will cut F-150 Lightning production in half in light of weaker demand

   Perhaps setting expectations of a $40,000 electric truck was a mistake.

   https://arstechnica.com/cars/2023/12/ford-will-cut-f-150-lightning-production-in-half-in-light-of-weaker-demand/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social

   • Corey S Powell (coreyspowell@mastodon.social)'s status on Tuesday, 12-Dec-2023 23:13:14 JST Corey S Powell

     in reply to

     @arstechnica It was not just a mistake, it was a fantasy on the part of Ford management: Promise a price the company couldn't afford, and production numbers it couldn't possibly deliver, in the hopes that the vehicles would magically appear through sheer force of will.

   • Urzl (gooba42@mastodon.social)'s status on Tuesday, 12-Dec-2023 23:14:13 JST Urzl

     in reply to

     @arstechnica Who was this for? The people who drive such trucks DGAF about electric and the people who care about electric don't drive trucks. This feels like an intentional failure to drive "people don't want EVs" propaganda.

   • robosocks (robosocks@mastodon.social)'s status on Wednesday, 13-Dec-2023 02:11:58 JST robosocks

     in reply to

     @arstechnica I have a gas guzzling pickup from a past life, but am in the market to sell it and get the most efficient EV for a commute as possible. They are almost mutually exclusive purposes for the average buyer. I'm not ever going to run my house off the battery, but I's love to have a Focus-sized 2-door that I plug in at night.

   • Bommo4444 (bommo4444@mastodon.social)'s status on Wednesday, 13-Dec-2023 03:13:53 JST Bommo4444

     in reply to

     @arstechnica
     I agree, who the hell can afford a truck priced $80K to $90K, WTF were they thinking

   • 19minus8 (19minus8@mastodon.social)'s status on Wednesday, 13-Dec-2023 03:59:06 JST 19minus8

     in reply to

     @arstechnica It will be interesting to see how the Ramcharger does in 2025. Overpriced, I am sure but gas/hybrid seems the best option before we go fully electric.

   • Joel Crane (potatofi@mastodon.social)'s status on Wednesday, 13-Dec-2023 19:43:38 JST Joel Crane

     in reply to

     @arstechnica that’s too bad, the F-150 looks like a fantastic electric truck option. I’d seriously consider one if I was in the market for a new truck (I’m more of a car guy, and have never ever owned a new car).