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BERNAYS FAMOUSLY SOLD PIANOS BY INVENTING THE FICTION OF A MUSIC ROOM IN HIGH STATUS HOME
THE IDEAL OF FREE MARKET CAPITALISM ASSUMES THE PARTICIPANTS ARE RATIONAL ACTORS LOOKING OUT FOR THEIR OWN SELF INTEREST, AND THAT WE SHOULD NOT BELIEVE OUR LYING EYES -- THERE CAN BE NO SUCH THING AS A MARKETING DEPARTMENT BECAUSE IT WOULD BE UTTERLY UNPROFITABLE TO KEEP AROUND
WHAT MARKETING CAN YOU DO TOWARD A RACE OF PERFECTLY RATIONAL AND SELF INTERESTED BEINGS BEYOND EXPLAINING THE QUALITIES OF A PRODUCT
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BUT IF BERNAYS CAN MANUFACTURE A DEMAND FOR SOMETHING PEOPLE DID NOT WANT, NEED, OR EVEN USE REALLY; THAT MEANS ECONOMIC CHOICES ARE NOT CONTINGENT ON RATIONAL SELF INTEREST BUT OTHER MORE HUMAN DRIVES AND WANTS AND FEARS THAT CAN BE HIJACKED TO MANUFACTURE DEMAND, AND TO MAKE PEOPLE ENGAGE IN ECONOMIC EXCHANGES THAT ARE TO THEIR RATIONAL SELF INTERESTED DETRIMENT
AND THE FREE MARKET DOESN'T JUST ALLOCATE RESOURCES PERFECTLY TO FULFILL THE NEEDS OF MEN, BUT INSTEAD MANUFACTURES NEW AND NEWER AND NEWEST UNFULFILLED NEEDS THAT MEN ARE COMPELLED TO CHASE
- Weaf :jv::nv: likes this.
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@nugger
> THE IDEAL OF FREE MARKET CAPITALISM ASSUMES THE PARTICIPANTS ARE RATIONAL ACTORS
how to tell me you haven't read all 1000+ pages of human action without
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@nugger > BERNAYS
I love his sauce
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@nugger good, that's how they get you
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@lain I WILL NEVER READ