If you want your account and posts to be discovered more easily:
1. Opt into full text search (here's how: https://fedi.tips/how-do-i-opt-into-or-out-of-full-text-search-on-mastodon/)
2. Use hashtags too
3. Fill in your profile and include relevant words in the text. Profile text is searchable nowadays.
4. If you have a website include it in profile with https:// at the start of address
5. Verify website link so people know it's yours (here's how: https://fedi.tips/how-do-i-verify-my-account/)
6. Write introductory post & pin it (here's how: https://fedi.tips/how-do-i-pin-my-posts-on-my-mastodon-profile/)