i grew up in the middle of nowhere, just north of the Arctic circle.
sometimes, people come from afar to seek out the middle of nowhere. often it's people like priests, artists or writers, or others who want to "get away from it all" and are seeking some higher purpose.
having gone in the opposite direction and getting a bit older now, those people are making a little more sense to me.
they're looking for a mystery that doesn't exist though. small towns aren't magical. they have their problems too. there's a reason people leave them.