Interesting. Google News is giving me a lot of articles about Threads.
It seems like Zucc has got his PR monkeys to work, because a lot of the articles are like:
“Why Meta’s Twitter rival could finally be the one that catches on” – Sky News
“New Meta app Threads ‘first credible threat’ to Twitter” – The Independent
But what’s curious is that Threads will launch solely in the US and UK on Thursday, because it could not garner EU approval