@Zerglingman That's just a dude, and you telling me he has the power to shape the west's corporste culture because...? Imo, really you should look at the nike marketing case as to why companies go ""political"".
Basically in 2018 people started to burn thier nikes in "protest" for the company's percieved stance on culture-war topic https://www.businessinsider.com/nike-advert-with-colin-kaepernick-has-people-burning-products-2018-9 The effect was a polarization of the pubblic opinion, which basically resulted in free advertising with posts featuring their product circling the web. This had a couple of consequences:
People who burnt their nikes now had 1 less pair of shoes, which alone increases consumption, and the change that once the outrage goes down they will buy nikes.
People on the other side of the culture war started buying nikes and publicizing it on social media out of sheer contrarianism.
Companies publicly going "woke" is a marketing strategy operated to increase attention on their product. Just how much attention do you think the new "little mermaid" would have generated if it hadn't cause a culture war debacle? Nothing, it would have been just another CGI remake, instead it was talked about and publicized at nauseum due to their posturing in the culture wars.
Their is also another aspect that makes companies go "woke" internally: they send people to workshops they know don't work as a preventive measure against public scandals