🧵Sometimes friends of mine say they feel guilt they aren't recycling more, or swapping out their lightbulbs for more efficient ones.
But those aren't really very important things to do to lower your emissions.
I think it's important that we all have a basic mental map of what really are the effective consumer choices.
This chart from Kimberly Nicholas and Seth Wynes at Lund University (2017) deserves to be more widely known.