There's been a lot lately about companies either miserably backing down and removing Pride stuff, or merely having the empty Love Is Probably Good, Yeah platitudes.
And I remembered this from last year:
https://www.thepinknews.com/2022/08/07/wickes-brighton-pride-float-trans-rights-diy/
Anyway I just bought a storage thing for the garden, and I specifically bought it from Wickes because of this, even though it wasn't the cheapest (still a very reasonable price, mind you, Wickes aren't ripping anyone off). It's not often a company properly gets it right and I am happy to back them.