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  1. Dare Obasanjo (carnage4life@mas.to)'s status on Sunday, 01-Jan-2023 07:49:54 JST Dare Obasanjo Dare Obasanjo

    This is a great story of how Barnes & Noble’s new CEO who was hired in 2019 has turned around the company. Sales are up, it opened 16 stores this year and plans to open more next year.

    The secret is the CEO really likes books and readers. So he stopped doing deals with publishers to promote their latest books & NYT best sellers and encouraged individual stores to promote books they found most interesting.

    So simple yet…

    https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

    In conversation Sunday, 01-Jan-2023 07:49:54 JST from mas.to permalink

    Attachments

    1. What Can We Learn from Barnes & Noble's Surprising Turnaround?
      from Ted Gioia
      Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?

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