Until recently, Latin America’s most viewed figure on YouTube was then president of Mexico, Andrés Manuel López Obrador. His press conferences were watched for 49 million hours in 2023 alone. A slew of creators built reputations, audiences, and careers on covering those press conferences. Now, López Obrador is out of office — and the YouTubers are trying to figure out how to stay relevant.
https://restofworld.org/2024/amlo-youtubers-mexico-president/
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