@Hyolobrika @anemone Because this is what people want.
New centralized social networks can't compete with Twitter and other incumbents. They can offer slightly better moderation and slightly better UI, but this is not enough. The network size is far more important.
Decentralization, on the other hand, is a strong competitive advantage. Everyone wants more control and more choice, so startups have to promise that. Of course, the easiest way is "fake until you make it" aka "progressive decentralization". Every VC-funded web3 social startup did that, with predictable outcomes. Eventually people learned to avoid them, so the marketing strategy has changed and now we're in the era of "web3 but without blockchain". Same scams under a different name.