military.com/daily-news/2024/07/30/armys-troubled-11-million-marketing-deal-rock-and-ufl-seemingly-didnt-yield-single-recruit.html

holy shit this is hilarious. thank you mr. rock for your service.

>The Army is seemingly having buyer's remorse after an $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson. The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show. The service may even seek to get some of its money back.

>The UFL deal was so catastrophic, it led to a projected loss of 38 enlistments, an internal review of the plan shows.

>Part of the allure of the deal was Johnson's social media reach and an agreement that he would tout the Army. A titan on social media, Johnson has 396 million followers on Instagram. The Army valued each social media post at $1 million, service documents show, and it was expecting five of them. But Johnson did not fulfill his end of the deal -- making only two of the five social media posts, Army documents show.