from Freddie deBoer
The video, shot on a cellphone from a first-person view, takes place in a bathroom. Embedded at the bottom are the words “what every teenager hides from their parents.” The person holding the phone takes a golf ball and briefly runs it under water from the sink. They then rub the golf ball against a roll of toilet paper, leaving a light impression of moisture. And that’s it; the video ends and starts over again, an infinite empty loop. If you’re wondering what exactly it is that “every teenager hides from their parents,” the answer is nothing. The video is nonsensical, not in some avant garde way but to fulfill its economic purpose. Leaving the viewer confused as to what exactly is being conveyed is a feature, not a bug - the more people are baffled by the video, the more they’ll comment on it to register their confusion, the more times they’ll send it to friends to try and figure out that which cannot be figured out. It is “content,” to use that wretched term, that is devoid of content, a human centipede of virality, monetizing fleeting interest. It’s the inevitable outcome of every bad incentive we’ve created online.
Adrian Cochrane
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