Conversation

The Kansas Wheat company, in the midst of the Great Depression, realized that the poorest families were reusing their sacks (containing flour and grain) to sew dresses for women and girls, so to make them more captivating they decided to print them with floral and colorful motifs.
The initiative was a huge success: they made sure that the ink used for the logos would fade after a simple wash, and some bags even had the patterns already drawn on the fabric, ready to be cut and sewn.