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The thing is people don't. I was arguing with a property manager a few weeks ago about his concrete steps. I wanted to acid wash, and use a non-porus elastomeric (like a wet suit but paint) product because that is what the chemistry says is best for cement applications.
He said no, just use regular wall paint because of a $25 product cost difference.
It's like people don't give a fuck at all. And it's hard because I have spent my entire adult life trying to be a professional in this industry and yet I make the most money when I throw paint on a wall.