does any one actually care about paint?

One of the things that really bothers me about my line of work is that over the years, i have taken the time to actually research and learn alot about paint. I have read hundreds of data sheets, chemical compositions and stayed up to date on the legal in and outs of the painting industry.

yet, today i had a conversation with a customer about the sheen on their paint. They opted for "flat" paint in the contract however "satin" sheen is standard for kitchens and bathrooms as it is water resistant. She didn't know or give a shit. Also whoever sold this job did not do a good job educating customers.

I hate when I have so much knowledge around something people just don't give a shit about or take seriously.

PS: if you spill water on flat paint the stain stays forever. With satin sheen it wipes off because it has an acrylic layer.