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1. Ars Technica (arstechnica@mastodon.social)'s status on Saturday, 11-May-2024 00:34:11 JST Ars Technica

   Apple apologizes for ad that crushes the sum total of human artistic endeavor

   An ad that isn’t about generative AI but somehow manages to be about AI anyway.

   https://arstechnica.com/gadgets/2024/05/apple-apologizes-for-ad-that-crushes-the-sum-total-of-human-artistic-endeavor/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social

   • Tormod Halvorsen (airwhale@mastodon.social)'s status on Saturday, 11-May-2024 02:03:32 JST Tormod Halvorsen

     in reply to

     @arstechnica

     Two classic Apple obsessions put them in this situation.

     1) Their forever quest for “thinner” gadgets, whether or not they need it.

     2) The total secrecy around unreleased products, even within the company. This gave them no option to run the ad by a test audience which would have given them a HUGE thumbs down before they embarrassed themselves by releasing it to great fanfare.

     Did they manage to squeeze a LOT into an unbelievably small device. Yes, they did.

   • hurt138 (hurt138@mastodon.social)'s status on Saturday, 11-May-2024 04:24:29 JST hurt138

     in reply to

     @arstechnica I'm no fan of apple, but...

     This whole thing shows that it is not your intentions that matter these days, but peoples perception of your intentions.