The Privacy Sandbox “Why is Google proposing this?” “New web and app technologies are needed to improve people's privacy online. In recent years, some browsers and platforms have taken steps to restrict or remove existing mechanisms, such as third-party cookies, without effective alternatives in place. This can negatively impact critical ecosystem functionality and put user privacy at greater risk, by leading to adoption of covert tracking.” Highlighted: “We believe that developers and businesses should be able to make money from their sites and apps, as well as reach customers with relevant ads.” @ privacysandbox.com
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