"Bluesky has always seemed like a quirky pet cause of Jack Dorsey, and that impression has only gotten stronger over time. Dorsey imagined decentralization as a way to sidestep increasingly bitter content moderation debates among law- and policy-makers. Decentralized social networking protocols like ActivityPub (which powers Mastodon) already existed, and to the extent Bluesky has a unique vision, it reflects ideas like Dorsey’s love of “algorithmic choice” or competing social media moderation algorithms. He told Musk in a"
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