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It's not just kids they go for, but a lot of times it's depressed 20something year old men stuck at home and going nowhere in life. That is the idea behind flooding 4chan with propaganda, and netting kids in it is a happy little accident to them. After all, "I wish I could have started younger" is a common theme in that community.
If you want to understand the groomers, you need to understand the mindset. You know the rule, don't get high on your own supply. Well see in the transgender community, everyone is high on their own supply and peddling it like ketamine users or potheads. So they will peddle it to other broken teenagers/NEETlords as a quick fix for everything bad in life, then dump them when it backfires because they're unable to cope with the monsters they create. The soyjaks give outsiders the impression that it's 40 year old men grooming kids, but the truth is in many cases it's even kids grooming other kids.
https://www.dailymail.co.uk/news/article-6401583/Ive-seen-girls-whove-changed-gender-groom-younger-ones-same.html
https://www.dailymail.co.uk/news/article-6401593/Whistleblower-teacher-makes-shocking-claim-autistic.html
To add to this theory, this is also something that trans YouTube stars push on people. No really, Jesse Singal's famous Atlantic article that made him public enemy #1 with that group for a while literally opened with a paragraph about a girl who was depressed and saw a youtuber talk about how "I was depressed until I decided I was trans" and thought "maybe I'm trans too. That is the true mind poison here, anyone who is down on their luck in life from clownworld will be convinced maybe if I do these drugs my life will improve.
The other clever trick is that the ideology is religious in nature. You don't need to be born as such, you can easily convert and reap the benefits today. It's a common myth that they "infiltrated" so and so when the infiltration was from within, someone who was a longstanding community pillar trooned out and half the Discord group did too the next day. Eventually their weird autistic hobbies get replaced with or supplemented with trying to recruit as many people as possible, not unlike when a washed up pop star/actor would stereotypically have a conversion to Islam/Christianity and have that "phase" where it dominated their life. Now look at how many troons online have religion in their life and there you go.