martin-bernays-debate.pdf
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@Zettour @MisterRogersSnapped @dcc @ins0mniak I think that's probably his only significant work; he went from being hired by tobacco companies to get women smoking (managed to associate it with the Suffragettes) to writing his book (on FDR's and Hitler's bookshelves) to working for Dulles at the foundation of the CIA.
This is an interesting sort of summary in the form of a three-part debate, with Bernays defending his book. The book itself is public domain and is basically the Isaac Newton of what we now call "PR". I think it's worth understanding the monster.
martin-bernays-debate.pdf