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@xianc78 @Spingebill IMO, it was also pushed by people high on their own supply for a fact.
Work at any wagie job and there's gonna be one coworker who is literally Carlos Matos. There were a lot of pump and dump scams at first, and then when the pandemic hit and everyone jumped on the Robin Hood/Gamestop stock meme the craze after that for the get rich quick types was to make money on shitcoins because they heard the story of the guys in the 2010s who invested and got rich on it.
So a lot of this was being pushed by newly minted "crypto millionares" who went from wagies to living like rappers, and I feel this story resonated with wagies hard. The dream of wagies is to escape the cage.
I'm sure at least some of the crypto millionares very well were psyops as well, but many of them are like Carlos Matos who believe that this shitcoin will make them live large. You can sus them out easily if they're staring at shitcoin graphs on a centralized exchange over using BTC and XMR.
Lately that's not even the biggest psyop IMO, the biggest one is online gambling. No joke, Eddie from Stake is a crypto millionare who makes assloads of cash from people depoting ltc and similar (gamblers love LTC because it's fast meaning the "money's in" faster). If you're bored do a deep dive on Eddie and Kick/Stake. He's using the dodgy regulatory environment with the tactics of Golden Palace at it's peak (which was sponsoring so much shit for fame at one time) to his advantage.