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Second quote on this, but I've considered another aspect that I didn't address in my initial post.
It's framing is entirely rooted in fearmongering and cynicism.
>the EXTREME RIGHT is doing [xyz] to RECRUIT YOUNG MEN
QED
>We need to *create* a *narrative* that speaks to men that feel lost. One that's *different* than all the *toxic shit* that's *so effective* on these guys right now.
There's a lot of layers to this. Firstly, if you have to *create* a *narrative*, it's fundamentally operating from a dishonest place. You don't need to weave or craft anything if it's reflective of reality- if people can see it with their own eyes, this literally isn't a problem if you're *not* trying to approach something with a spin to it.
This is also reflected in his approach to the topic- no word is given to legitimacy of the grievances of men, whether it's reasonable stuff or not. In fact, he won't even try to grapple with *why* the "toxic shit" is effective- because the issues of men- perceieved or otherwise- are *not* what's important to him. What's important to him is his enemies, deliberately or otherwise, have capitalized on where his ideology (practically by design) falls short- this needs to be rectified, but how can you do this when the specific things causing people to run to the EXTREME RIGHT are purpose-built features of your ideology, rather than bugs that can just be ironed out?