A picture of a milk carton with the old design without plastic lid. Printed in green „Now new: without lid - 40% less plastic“
https://files.mastodon.social/media_attachments/files/112/075/865/863/261/017/original/156dab1894ac22c0.jpeg
Sometimes marketing is all about waiting long enough for your audience to forget about the 80s and 90s.
I love how ALDI celebrates this brilliant new design that saves 40% of plastic by removing the plastic lid.
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