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The move is by far the biggest threat Google has seen to its dominance in web search - and marks the beginning of an AI arms race between the companies. "The race starts today," Microsoft boss Satya Nadella said. Developed by Microsoft-backed OpenAI, ChatGPT uses deep learning techniques to generate human-like responses to search requests. Mr Nadella said he thought it was poised to change the nature of online search - and interactions with many other software. "This technology will reshape pretty much every software category that we know," he said. Bing will now respond to search queries with more detailed answers - not just links to websites.