But those people have to convince their colleagues that they should do the right thing. Those debates weigh the expected gains from scammy, immoral behavior against the expected costs.
Without DMCA 1201, Amazon would have to worry that their decision to revoke IFTTT functionality would motivate customers to seek out alternative software for their Alexas. This is a big deal: once a customer learns how to de-Amazon their Alexa, Amazon might never recapture that customer.
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