@aral Haha, could've been 😅 But no, it's «Klartext» as in «speak plainly» / «put the truth on the table».
He's singing about his life as a hip hop workaholic, who is driven to work because he can't stand it when bad Swiss rap acts are equated with Swiss hip hop.He feels that it can't be that the industry says «it’s too much work, so let's just put our efforts into good marketing» without earning their spurs. He believes rap is art and if you feel it's just a product, then please stop rapping.