This is the section of this Policy that covers data relating to your activity using our services, including system logs (“Usage Data”). Our Cookie Policy also provides more specific information on certain types of Usage Data and your rights to control whether it is collected or not and what it is used for. Subject at all times to the rights you have pursuant to our Cookie Policy, the following specific terms apply: We may: collect Usage Data to assist in the operation and improvement of our services; join Usage Data with other users’ data and give it to advertisers in a way which doesn’t personally identify any particular user; analyse and use Usage Data for marketing or statistical purposes as well as to improve the way we provide services to our users; use third-party companies to assist with the collection of Usage Data for the purpose of analysing the use of our websites; and