Ford kills some F-150 Lightning trims, raises prices on others
The price increase follows hefty price cutting six months ago.
Ford kills some F-150 Lightning trims, raises prices on others
The price increase follows hefty price cutting six months ago.
@arstechnica this isn't that surprising. Its a new product(for Ford) and they wanted to aggressively target the market by lowering msrp. This also had the benefit of tempting dealerships to sell for a greater profit margin.
however, gravy train is stopped now that it's not selling at all because the folks who want to buy one can't afford it and the folks who would normally buy a truck hate anything that isn't choking on big daddy oils money maker.
honestly, everybody loses here.
@arstechnica A real pedestrian killer we have here?
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