@publius @ghorwood @ifixcoinops For small business / artists and creators in particular, we bought into the pernicious myth that advertising could just be social media posts and activity. For a brief time, it was even true... but then you needed more time and money to make that work, then more, and more... today the only people I know personally making it "work" spend more time and money on their social media presence than any other aspect of their business.