Hollywood - and Disney in particular - have a recent trend of propping up female heroines who just aren't that interesting of characters. They have shallow character arcs, are largely interested in self-actualization, and often lack any likeable traits. There are, however, examples of strong female characters such as Vi and Rita Vertaski from within the last decade that run contrary to this trend, and their positive acceptance is proof positive that audiences do not dislike strong women - just bad writing.